Money is needed for investments. Old machines and devices have to be replaced in order to be productive and to be competitive.
The goal of financial planning
In order to bring products and services to the customer, you must carry out marketing and stimulate sales. This requires service providers and trading partners who support the company but also want to be paid. If you want to grow, you have to invest in opening up new markets. For this purpose, branches are set up, staff hired, and local networks established. This means that the company has to make advance payments. It needs the corresponding money for this.